Pipe Brands
H. Jones Easyloader
A store-brand pipe line made in England for the American Tinder Box chain in the 1970s and 1980s, known for its broadly beveled bowl rim.
H. Jones Easyloader is a pipe line produced not by an independent workshop but for a retail chain. The pipes were made in Great Britain and sold at Tinder Box stores in the United States. The series' distinguishing feature is the pronounced inward bevel of the bowl rim; the name "easyloader" also refers to this detail — making it easier to pack tobacco into the bowl.
Production and the Dunhill Connection
Records indicate the Easyloader pipes were made at either the Savory or Parker workshop, both operating under the Dunhill umbrella; how much each contributed is unknown. Nor is it possible to tell from the stamp which of the two finished a given bowl. Parker Pipe Co. was founded by Alfred Dunhill in 1922 to finish and market, under a separate name, bowls that failed to meet the main brand's standards. Easyloaders are thus a late extension of the tradition of secondary brands that accumulated around the Dunhill factory's orbit. The entries for Parker and Hardcastle, other members of the same circle, describe in detail how this division of labor was established.
The source of the "H. Jones" name on the stamp is not certain. The common view is that it refers to a tobacconist of the same name active in London during the 1940s and 1950s; however this link is undocumented and does not point to a direct corporate relationship with the workshops that produced the series.
A Store Brand for Tinder Box
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Source: Pipedia, adapted under the CC BY-SA licence.