Kapp & Peterson's New Website Announcement (2020)

Kapp & Peterson's new website announcement is the corporate statement announcing that the Irish pipe house had launched peterson.ie on 27 April 2020. The announcement was made by Laudisi Ireland, to which the brand is affiliated. What makes the announcement notable within the pipe community is not that it is a technical update story, but that it carries the ambition of recording the entirety of Peterson production within a single, coherent scheme.

Following the Change in Ownership

The meaning of the step becomes clearer alongside the transfer two years earlier. In the summer of 2018 Kapp & Peterson was split and changed hands: the pipe tobacco portfolio passed to Scandinavian Tobacco Group, while the pipe factory and Dublin retail business passed to the US-based Laudisi Enterprises. Production continued at the factory in Dublin's Sallynoggin district; what changed was mainly distribution and communication. For the firm, whose roots trace to the business the Kapp brothers opened in Dublin in 1865 and whose current name traces to Charles Peterson, who joined as a partner in 1875, the new site is the most visible product of this restructuring. The brand presents itself as the oldest continuously operating factory in briar pipe production; this description rests on the company's own statement rather than on an independent registration.