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Today's Briar Pipe Market
The present-day shape of a scattered field where factory brands and one-person workshops, the local tobacconist and the online seller, the trade show and the auction, all stand side by side.
Today's briar pipe market is a scattered field in which producers of very different scale and a number of independently operating sales channels are active at once. In the middle of the twentieth century, the pipe was a product made by a handful of factories and found on the shelf of the neighborhood tobacconist.
Today, alongside mass-production brands stand one-person workshops, online sellers, the secondary (estate) market, and auction houses, all side by side. Since no body regularly tracks the industry's annual sales figures, the size of the market can only be described by the activity of these channels, not by hard numbers.
The Producer Side: Factory and Workshop
Producers who work briar fall roughly into two groups. The first group is factory brands, working with established molds and model numbers. The second is independent artisans, who finish every pipe according to their own sense of shape. According to a list compiled by Ben Rapaport, briar pipe makers today work in 54 countries, and the number of names on the list has reached around 800; countries without a prior tradition of pipe making, such as Albania, Indonesia, Latvia, and Vietnam, have also entered this picture. The two groups differ not only in scale of production but in how they reach the buyer: a factory brand is visible through a dealer network and a model catalogue, while an artisan mostly makes direct contact with buyers through their own website and social media account.
The Shift in Sales Channels
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Source: Pipedia, adapted under the CC BY-SA licence.